Friday, July 6, 2007

Fujifilm drops the Big Job – a hard hat of a camera


Fujifilm is pleased to announce the launch of the FinePix Big Job HD-3W – the first camera of its kind to be released by Fujifilm in the UK. It is a heavy-duty and highly practical digital camera designed to be used in the most challenging of environments. Having withstood a drop test to 70cm and featuring a rubber grip and big buttons, this waterproof, dust proof and shockproof camera can endure what other cameras only dream of. The FinePix Big Job HD-3W is perfect for the construction, engineering, health and safety and manufacturing industries, or any environment where it is likely to get knocked around.

The FinePix Big Job HD-3W features many improvements over its predecessor resulting from customer feedback in Japan. The new model combines a wide-angle 3x (28-84mm) optical zoom lens with a large, scratch resistant 3” LCD screen so images can be viewed on the back of the camera more clearly. The camera also features a 6 Megapixel CCD sensor and ISO sensitivity of up to 1600, so detailed, low noise images can be captured in low light levels, such as dark construction sites, without the need for flash. However, for times when flash is needed, the powerful built in strobe enables longer flash distance of up to 10 meters. In addition, the layout of the big, easy-to-use buttons allows the camera to be used whilst wearing gloves, ensuring it will not be dropped at the most crucial moment.

In two world firsts for the FinePix range the Big Job HD-3W features ‘Detection of Manipulation’ and ‘CALS’ modes. The first highlights any tampering that has occurred to images after the photo has been taken. Using the FinePix viewer software on a computer, it is possible to check whether the image has been processed or edited to ensure the integrity of all images. The CALS mode takes photos at 1MP – an ideal size for attaching and distributing via email. These unique features, along with the Shot Date function, which records the time and date that the photo was taken, make monitoring and reporting the progress of work highly reliable and as simple as possible.

Adrian Clarke, Director of Photo Products at Fujifilm UK Ltd. said, “Since digital cameras are electronic devices, they generally do not take kindly to knocks, damp or dust. For many years, Fujifilm Tokyo has been marketing a heavy-duty camera for the construction industry with great success, so we decided to market this latest Big Job model in the UK. It may have an unusual name, but it's perfect for heavy industrial use, where high quality, no fuss pictures are required without worrying about damage to the camera. There aren't many models out there specifically designed for this kind of use, so we expect demand to be strong.”

Big Job at a glance:

Robust body with a rubber grip

Big, easy-to-use buttons and menu systems

Waterproof, dust proof and drop proof – tested to 70cm

Fujinon 3x optical zoom lens (28-84mm wide angle)

ISO 1600 light sensitivity at full resolution

Powerful flash, up to 10 meters

Detection of Manipulation mode

CALS mode – images taken at 1MP for easy distribution via email

Shot Date function

Large 3” LCD screen with reinforced glass coating

6 megapixel CCD sensor

For information about Fujifilm and its products, please visit www.fujifilm.co.uk or call 0870 084 1310.

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